Our Mission

Tenacity Boutique is a unique shop with a purpose. Founders, Genise and Eric Horsley, are the owners of The Clothing Cove, a successful women's boutique that is celebrating its 30th year in beautiful, downtown Milford Michigan. In addition to beautiful apparel and accessories offered at The Clothing Cove, the shop is also known for their exceptional customer service, hosting charitable events and the birthday cake they offer each day to all visitors to the store.
The Horsley's wanted to expand this joy of giving back to the community that has supported them for 3 decades and in 2016 orchestrated the first Give Back Friday event. Give Back Friday is an alternative to the hectic Black Friday shopping day, and many of Downtown Milford's merchants joined in, donating a portion of the day's sales to local and national charities. The overwhelmingly positive response to Give Back Friday inspired Genise and Eric to seek new ways to support the causes they find so important.
When the historic storefront next to The Clothing Cove became available, the vision of Tenacity Boutique was born. Tenacity Boutique will offer many accessories, gifts and home accents that are offered from brands that either give back to charities, are locally made and a portion of Tenacity's proceeds will be donated to organizations to help fight human trafficking and help victims reintegrate into society.
With every Tenacity Boutique purchase, you'll be making a difference.

Gifts That Give Back

When you purchase from Tenacity Boutique, we will be donating a portion of all proceeds to local organizations that help house and feed those in need and fight against human trafficking.